Representative work – Credentials
Brand Protection Program: Reduced counterfeiting and diversion risk to brands by up to 100 percentage points by implementing holistic brand protection and risk mitigation programs (legal and business solutions), leading to ensuring patient/consumer safety, recovering lost revenue and enhancing the trust and reputation of the clients
- Illicit trade root cause analysis (RCA) and developing multi-year tactics to mitigate brand protection risk – Developed Best practices and deployment plans.
- Investigations and Enforcement Strategy (O2O)
- Market monitoring (online and offline) - – Using Authentication Features, where applicable
- Commercial insights - intelligence gathering - data and analytics
- Customs Program – recordation of IPR, developing intelligence picture and container movement and enforcement
- Regulatory and LEA engagement
- Collaboration with customs, law enforcement, government agencies and regulatory authorities
- Trainings, webinars, seminars etc.,
- E2E SC risk assessment and risk mitigation plans
- Online brand protection programs
- Packaging assessment and recommendation of a product and packaging security/authentication feature/(s) (e.g., digital, authentication, apps, platforms and dashboards) and build a corresponding market monitoring plan.
Program design, management and governance: Managed multi-stakeholder, regional and global, complex projects and developed
- Central management with global oversight
- Developed KPI's
- Designed to deliver - created solution in a box
Revenue Recovery: recovered lost revenues worth over USD 30 MN year-on-year, consistently, for over three years (hard and soft dollars)
- Conducted pre-mid-post measurement and ROI calculation
- Tool to calculate ROI
Investigations & Enforcement Actions: Managed over 1000 incidents of counterfeiting, product diversion, supply chain integrity, sensitive investigations, fraud, theft investigations, anti-corruption/ FCPA/ ABAC violations, security-related investigations and audits and organized over 2500 product security investigations and legal/enforcement actions (civil, criminal and administrative) across the Asia Pacific.
Influencing Public Policy & Government Engagements
- Represented the clients' interests related to IP and anti-counterfeiting/ brand protection activities in relevant national and regional industry associations
- Liaised with the industry bodies, led projects and made representation to respective governments to shape the public policy and stakeholder communication (internal and external)
- Developed an interface with government agencies in the AP region to understand anti-counterfeiting laws and regulations and to support their efforts to prevent or intercept illicit trade.
- Active with industry bodies and associations like INTA, PSI, USABC, OPPI, CII etc.,
Training, Communication, education and awareness program (internal and external stakeholders): Developed Communication strategy and rolled the execution program, training over 30000 employees, 5000 3PL, suppliers and trade partners on brand protection best practices
- Developed and delivered training programs to external national and regional law enforcement officers and customs authorities and awareness training for internal stakeholders.
- Developed and deliver training to third-party vendors and suppliers to ensure legal compliance with relevant internal policies/protocols and with local legal requirements
- Designed and executed large scale communication campaign for both internal and external stakeholders (Employees, Contract Employees (temps), Business partners, HCP's and regulatory authorities, law enforcement authorities, and customers)
Tools, Toolkit, Templates and other initiatives: supply chain risk assessment, brand protection risk assessment, brand protection toolkit, external manufacturer risk assessment, new business readiness risk assessment, supplier risk assessment, product and packaging risk assessment, technology selection tool, legal expense optimization tool, legal procurement tool, market monitoring activity tool, customs awareness and enforcement tool, root cause analysis, analytical engine, ROI calculation algorithm, communications (internal and external stakeholders) templates, RACI tool, external manufacturing / CMO risk assessment tool etc.,
Executive Reporting and Developing Business Cases
- Responsible for regular reporting, advising, and leading communications internally to senior leaders and other stakeholders across the business and externally. Developed business cases based on actionable, fact-based insights for rolling out projects and serve as a hub to coordinate and execute multiple complex projects across various global functional areas